Richard D. Wyckoff was one of New York's most successful stock traders in the early 20th century. He mixed with the great operators of his time — the men who actually moved markets — and distilled from his observations a method that still underpins every Order Flow tool today. His goal was not to predict price targets, but to read the intent of the big money.
To do this, Wyckoff invented a mental model: the Composite Man. Imagine that behind all the buying and selling in the market stood a single, highly intelligent and well-capitalized person. This fictional actor does not buy when the news is good, but before it becomes good — quietly, in the depths, while the crowd is still selling in panic. And he distributes his holdings while the headlines are euphoric and retail investors are clamoring to get in. Wyckoff's advice: study the chart as if every move were the deliberate action of this Composite Man. Then you stop trading against him and start riding in his slipstream.
Law 1 — Supply & Demand
The most fundamental principle: if demand exceeds supply, the price rises. If supply exceeds demand, it falls. That sounds trivial, but it is the yardstick against which Wyckoff measures every candle. A broad green candle on high volume is demand in action. A bounce at a level where the volume dries up shows that supply is exhausted there.
Law 2 — Cause & Effect
Every trend move (the effect) requires a preceding cause that builds up within a trading range. The longer and broader the sideways accumulation or distribution — the larger the subsequent move. Wyckoff classically measured this cause with Point-and-Figure counts across the width of the trading range. The core idea for you: a long, quiet sideways phase is not a standstill, but the charging of a coiled spring.
Law 3 — Effort vs. Result (effort vs. result)
Example: high volume (large effort), but the price barely makes headway and closes weak (small result) — someone is selling heavily into the strength. That is hidden supply. Conversely: the price falls to a new low, but the volume is tiny (small effort) and the candle closes back up high — the sellers have no strength left. This divergence between effort and result is the thread that runs through the whole of Phase 2 and finds its most precise form in Order Flow (Section 4).
💡 Mnemonic: For every notable candle, Wyckoff asks three things — Who dominates (supply or demand)? How large is the cause that has been built up? And does the volume match the price result? These three lenses are enough to read most charts anew.