The second half of this chapter: the tools in your hand. Six main asset classes, from the 400-year-old equity to the 15-year-old cryptocurrency. The tiles below are sorted by typical risk and link directly to the respective section.
Equities
⚡ Risk: Medium💡 Origin: The first modern joint-stock company was the Dutch East India Company (VOC), founded in 1602. To finance expensive shipping expeditions to Asia, they issued share certificates — anyone could invest and share in the profits. These certificates were traded daily at the Amsterdam Stock Exchange. The principle has barely changed in 420 years.
A share certifies an ownership stake in a corporation. You are a co-owner — with voting rights at the general meeting, entitlement to dividends, and full loss risk if the company fails.
- Real company ownership with capital appreciation potential
- Dividends as passive income
- Very liquid (large-cap stocks tradeable at any time)
- Regulated, transparent, insolvency protection via custody account
- Historically strongest asset class long-term
- Individual stocks can fall to zero (insolvency)
- Emotional traps: buy high, sell low
- Company analysis requires time & knowledge
- Dividends taxable in Germany (25% withholding tax)
- Price crashes of 50%+ possible in market downturns
💡 Sectors perform differently across economic phases: recession → defensives (pharma, utilities); expansion → cyclicals (tech, consumer); inflation → energy, commodities.
Ordinary Shares vs. Preference Shares
Not every share in a company is identical. Most corporations issue only one class — but family-controlled enterprises and US tech companies in particular use different share classes to separate voting rights from capital participation.
| Feature | Ordinary Share | Preference Share |
|---|---|---|
| Voting right at AGM | Yes (1 vote per share) | None or strongly restricted |
| Dividend | Variable, decided at AGM | Often preferred / higher, sometimes guaranteed minimum rate |
| Price | Tends to be higher (voting right premium) | Often cheaper for equivalent cash flow entitlement |
| Typical use | Controlling stake, institutional large shareholders | Retail investors, dividend focus |
German example — Volkswagen: VW3 (preference, WKN 766403) vs. VOW (ordinary, WKN 766400). The Porsche/Piëch family controls the ordinary shares via their holding company, while free float primarily trades preference shares. Both classes trade differently — sometimes with gaps of 10–40%.
US example — Alphabet (Google): GOOGL (Class A, 1 vote), GOOG (Class C, 0 votes), Class B (10 votes, not exchange-listed — founders Brin/Page only). This lets the founders retain control even as their capital stake dilutes. Similar structures: Meta, Snap, Berkshire Hathaway (BRK.A vs. BRK.B).
Growth vs. Value
The classic equity categorisation by character:
| Feature | Growth | Value |
|---|---|---|
| Revenue growth | High (> 15% p.a.) | Moderate to stable |
| P/E | High (25–50+) | Low (8–15) |
| Dividend | Little or none — reinvestment | High, often 3–6% |
| Typical sectors | Tech, biotech, disruptors | Banks, utilities, commodities, traditional industry |
| Examples | NVIDIA, Tesla, Palantir, Shopify | JPMorgan, Unilever, BASF, Allianz |
Important: The categorisation is fluid and changes with a company's life stage. Apple was clearly growth in 2010 (iPhone explosion), but today shows value characteristics (stable cash flows, dividend, buybacks). Microsoft managed the transition from value (2005–2014) back to growth (since the cloud pivot).
REITs — Real Estate Investment Trusts
REITs are publicly listed real estate companies with special tax rules. They allow private investors to participate in professionally managed real estate portfolios — without buying a property themselves.
US tax advantage: REITs must distribute at least 90% of their profits to shareholders and therefore pay little corporate tax. This makes them dividend machines.
- Equity REITs: directly own real estate (shopping centres, office complexes, apartments, data centres, cell towers)
- Mortgage REITs (mREITs): invest in real estate mortgage loans — leveraged interest rate business, significantly more volatile than equity REITs
| REIT | Ticker | Segment | Highlight |
|---|---|---|---|
| Realty Income | O | Retail space (Net Lease) | Monthly dividend, ~5% yield, "The Monthly Dividend Company" |
| Simon Property Group | SPG | Malls, premium shopping centres | Largest mall operator in the USA |
| Prologis | PLD | Logistics real estate | Benefits from e-commerce boom (Amazon et al.) |
| American Tower | AMT | Cell towers | Infrastructure REIT, global presence |
| Equinix | EQIX | Data centres | Cloud and AI infrastructure |
| Vonovia | VNA | Residential real estate (DE/EU) | Largest residential group in Europe, ~550k apartments |
Germany/EU equivalents: G-REITs (less common, only ~5 listed), French SIICs, Dutch FBIs. In Europe, traditional real estate companies (Vonovia, LEG) are more prevalent than true REITs.
Taxation: In Germany, REIT dividends are treated like ordinary equity dividends (flat tax 25% + solidarity surcharge). No partial exemption as with real estate ETFs (30% exempt), but full transparency of individual positions.
Dividend Stocks — What defines them?
Dividend yield = annual dividend / share price. It shows how much cash return per year flows relative to the current price.
| Dividend Yield | Classification |
|---|---|
| 0–2% | Growth stock with little/no dividend (reinvestment in the company) |
| 3–5% | ✅ Solid dividend payer (usually blue chips, established business models) |
| 5–8% | ⚠️ High yield — check whether sustainable (payout ratio, cash flow coverage) |
| > 8% | ❌ Often a "value trap": price has fallen, dividend cut likely |
Dividend Aristocrats: S&P 500 stocks with 25+ years of uninterrupted dividend growth. Well-known members: Coca-Cola (KO), Johnson & Johnson (JNJ), Procter & Gamble (PG), 3M (MMM), Colgate-Palmolive (CL). Global alternative as ETF: SPDR S&P Global Dividend Aristocrats (ZPRG).
Dividend Kings: Elite league with 50+ years of uninterrupted increases — currently only about 50 companies worldwide (including Coca-Cola, Procter & Gamble, 3M, Lowe's, Johnson & Johnson).
💡 In sTraderZ.com you can see the dividend yield of all your equity positions on the statistics page — including cumulative annual distributions.